If you’re not an active participant in “Social” it’s getting harder to hide. Recent articles in mainstream media publications like Wired and Forbes online are highlighting what is shaping up as the social imperative for both individuals and businesses. This imperative presupposes that increasingly, our commercial gravitas (market value) will be gauged by our digital footprints.
Don’t have a resume? Of course not, that’s what LinkedIn is for. Haven’t written any whitepapers lately? No worries – show me your Twitter stream. Thought leadership? That’s what your Klout score should tell me. Good resumes and cover letters were historically the touchstones of any job search. Today’s savvy recruiters are giving only cursory attention to those anachronisms in favor of social media sites in order to assess fit.
Feeling flat-footed? If your Klout score is over 50 maybe not, but for the rest of us the good news is that there is still time to develop a social strategy for both your personal brand as well as your corporate brand. It’s the execution of that strategy that will require the reallocation of energy and effort going into other professional pursuits. That’s when the real work starts and the digital journey begins.
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